Naming | Consumer Research | Brand Positioning | Taglines | Website | Brand Messaging | On-Pack Copy

Lead brand strategist and copywriter for an innovative underwater recreation device looking to create a brand from scratch and launch it in the U.S. in under 90 days.

Brand Positioning | Brand Messaging | Taglines | Consumer Research

Lead brand strategist and copywriter for a heritage Mexican beverage brand looking to refresh their brand identity and gain traction in the U.S.

Brand Positioning | Brand Messaging | Taglines | On-Pack Copy | Consumer Research | Amazon Copy

Lead brand strategist and copywriter for a Brazilian liquid probiotic brand looking to prepare themselves for launch in the U.S. market.

Brand Messaging | Website | Social Media | Email Marketing

Strategic copywriter on the brand refresh for a family-owned brand of practitioner-focused supplements.

Website | Social Media | Advertising | Email Marketing | Blogs | Video & Radio Scripting | Brand Communication

Lead copywriter for a doctor-led, patient-focused chain of international aesthetic clinics looking to launch in the U.S. and grow abroad.

Brand Positioning | Brand Messaging | On-Pack Copy

Strategic copywriter on the brand refresh for a line of gluten-free snacks looking to punch up their brand’s personality.

Brand Positioning | Brand Messaging | Consumer Research

Strategic copywriter on a heritage brand looking to better understand their target consumer and refresh their messaging accordingly.

Website | Social Media | Advertising | Brand Communication

Copy for a nonprofit focused on mental health in the nursing community.

Brand Messaging | Consumer Research

Copy for a hispanic food and beverage brand looking to explore and test brand innovation with their consumers.

Brand Positioning | Naming | Taglines | Consumer Research | On-Pack Copy

Strategic brand strategist and copywriter for a clean-label skincare line from New Zealand looking ready their brand for launch in the U.S. market.

Brand Positioning | Brand Messaging | Social Media | Email Marketing

Strategic copywriter for a boutique fashion and jewelry brand inspired by the Evil Eye.

Brand Communication | Email Marketing

Strategic copywriter for a package design firm specializing in CPG brands and entertainment that was looking to establish regular, educational communication with potential clients.

Brand Positioning | Brand Messaging

Copy for an elevated—yet accessible—activewear brand.

Website | Brand Communication | Email Marketing | Infographic

Copy for a boutique coaching and consulting firm specializing in Workplace Inclusion.

Brand Positioning | Naming | Taglines | Website | Consumer Research

Copy for an innovative emergency contraception brand.

On-Pack Copy

On-pack technologies and ingredient storylines for a line of natural (yet efficacious) first aid products.